Privacy Policy

Introduction: Fresh Catch AA Sdn Bhd (“we”, “us”, or “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services. We operate in compliance with Malaysia’s Personal Data Protection Act 2010 (PDPA), a law which provides a framework to protect individuals’ personal data in commercial transactions. By using our site or providing us with your personal information, you agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please refrain from using our services or providing your personal data.

Personal Data We Collect: We may collect various types of Personal Data (personally identifiable information) from you when you interact with our website or with us through other channels (such as social media pages, email, or WhatsApp). The types of personal information we may collect include, but are not limited to:

Identity Data: Name (as well as salutation or title)
Contact Data: Email address, telephone number, and mailing/delivery address
Account Data: Login username (and password), membership or loyalty account details if you register an account with us.
Transactional Data: Records of products you purchased, order dates and amounts, payment method (note: we do not store full payment card details on our servers, but our payment processor may handle this information securely), and delivery instructions.
Marketing Data: Your preferences in receiving marketing communications (such as whether you subscribed to our newsletter) and your engagement with our marketing (e.g., coupon usage, event participations).
Technical/Usage Data: When you use our site, we automatically collect certain information about your device and usage of the site through cookies, log files, and other tracking technologies. This may include your IP address, browser type, device type, pages you visited on our site, and the dates/times of access. (See our Cookie Policy below for more details on how we use cookies and similar technologies.)

We collect personal data directly from you when you place an order, create an account, subscribe to communications, or contact us with inquiries. We may also receive your data indirectly if you engage with our social media pages or sign up through a third-party platform integrated with our services. We will not collect any additional personal data from you without your consent other than that outlined above, except as required or permitted by law.

Use of Your Personal Data: The personal information we collect is used for legitimate business purposes in connection with providing our products and services to you. This includes:

Order Processing & Service Delivery: We use your information to process your orders, fulfill and deliver your purchases, and to communicate with you about your order status (e.g., order confirmations, shipping notifications). This also encompasses handling payments and preventing fraud.
Account Management: If you create an account or membership with us, we use your details to maintain your account, authenticate your login, and provide you with the relevant member benefits or loyalty rewards.
Customer Support: We may use your contact information to respond to your inquiries, requests, or complaints. For example, if you reach out via our contact form, email, or WhatsApp line, we will use your info to communicate with you and resolve any issues.
Marketing & Promotional Communications: With your consent, we will use your email or other contact details to send you our newsletter, special offers, promotions, or updates about new products and services. This may include announcements about promotions, discounts, free items, free shipping, and coupons available, as well as updates about our company or invitations to events. We may also send such communications via messaging platforms (for example, updates via WhatsApp or social media), but only if you have consented or subscribed to such channels. You can opt-out of marketing emails or messages at any time by clicking the unsubscribe link in the email or by contacting us to update your preferences. (Transactional communications about your orders or account are not optional and will be sent as needed.)
Personalization & User Experience: We may use your data to personalize your experience on our site – for instance, to remember your preferences, such as language or items in your shopping cart. We may also recommend products or promotions that might be of interest to you based on your purchase history.
Analytics & Improvements: We use technical and usage data (including information collected via cookies and similar tools) to analyze how our website is used, monitor site performance, and improve our website design, products, and services. This helps us understand customer preferences, troubleshoot technical issues, and enhance the overall user experience.
Legal Compliance & Security: We might process your personal data as required to comply with applicable laws and regulations (e.g., tax and accounting requirements, PDPA obligations) or to respond to lawful requests from authorities. Additionally, we may use information as necessary to enforce our Terms & Conditions, to detect or prevent fraud, security breaches, or other potentially illegal activities, and to protect our rights and the safety of our users or others.

We will only use your personal data for the purposes for which it was collected (as outlined above) or for closely related purposes. If we need to use your data for any unrelated purpose, we will notify you and obtain your consent where required by law.

Disclosure of Personal Data: We value your privacy and do not sell or rent your personal data to third parties. However, we do share certain information with trusted third parties in order to operate our business and provide services to you – strictly on a need-to-know basis and for the purposes described above. The types of third parties who may process your data include:

Service Providers: We employ reputable third-party companies and individuals to perform services on our behalf or to assist us in servicing you. Examples include courier and logistics companies (to deliver your orders), payment processors (to handle secure payment transactions), IT and hosting providers (to support our website’s infrastructure), email/SMS service providers (to send communications), and analytics or marketing partners (to improve our services and run campaigns). These third parties will have access to only the personal information necessary to perform their specific functions, and they are contractually obligated to keep your information confidential and use it solely for the purposes of providing their services.
Business Transfers: In the unlikely event that Fresh Catch AA Sdn Bhd undergoes a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, user information (including personal data) may be transferred as part of that deal. In such cases, we will ensure your personal data continues to be protected and give affected users notice before personal data becomes subject to a different privacy policy.
Legal Obligations: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities (for example, to comply with a court order, subpoena, or other legal process). We may also disclose information if we believe in good faith that such action is necessary to (i) comply with the law or legal obligations, (ii) protect and defend our rights or property, (iii) prevent or investigate possible wrongdoing (such as suspected fraud or security issues), or (iv) protect the personal safety of our users, customers, or the public.

Cookies and Tracking Technologies: Our website uses cookies and similar technologies (such as web beacons, tags, and pixels) to enhance your browsing experience and enable certain functionalities. Cookies are small data files placed on your device that often include a unique identifier. They help us remember your preferences, keep you logged in to your account, and understand how you use our site. For example, we use essential cookies to remember items in your cart and facilitate the checkout process, and we may use analytics cookies (like those from Google Analytics) to collect aggregated data on site traffic and user interactions. We do not use cookies to store sensitive personal information. For more details on the cookies we use and your choices regarding cookies, please see our dedicated Cookie Policy below.

Data Security: We implement appropriate technical and organizational measures to safeguard your personal data against loss, theft, and unauthorized access, use, or disclosure. This includes using secure servers, encryption of financial information (such as using SSL for payment transactions), and restricted access to personal data by our staff on a need-to-know basis. While we strive to protect your data, please note that no method of transmission over the Internet or electronic storage is completely secure. Thus, we cannot guarantee 100% security of information, but we continuously update and follow best practices to protect your data. You also play a role in keeping your data secure by maintaining the confidentiality of your account password and by logging out after using any shared devices.

Data Retention: We will retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements. For instance, we may keep your order information for a certain number of years to comply with tax and financial regulations. If you have an account with us, we will retain your personal information as long as your account is active and as needed to provide you services. We may also retain certain communications (like emails or chat logs with customer service) if necessary to resolve disputes or enforce our agreements. When we no longer have a legitimate need to retain your personal data, we will securely delete or anonymize it.

Your Rights (Access and Correction): As a data subject under Malaysian law, you have certain rights regarding your personal data. You have the right to request access to the personal information we hold about you and to receive information about how it has been used and disclosed. You also have the right to request correction or update of any of your personal data that you find to be inaccurate, incomplete, or outdated. Additionally, you may request that we delete certain personal data, restrict or object to certain processing of your data (for example, you can object to direct marketing uses or withdraw consent that you previously gave). However, do note that some rights may be subject to exceptions under the PDPA – for instance, we might need to retain some data to comply with legal obligations or if it’s necessary for performing a contract with you. If you wish to exercise your rights, please contact us using the contact information provided below. We will require you to verify your identity (for example, through a verification process) before fulfilling such requests. We will respond to legitimate requests within a reasonable timeframe as required by law. Please note that requesting deletion or restricting processing of your data might affect our ability to provide you with our services (e.g., we cannot deliver orders without using your name and address).

Third-Party Links: Our website or communications may occasionally contain links to third-party websites (for example, a link to our Facebook or Instagram page, or to an article or partner site). If you click on a third-party link, you will be directed to that third-party’s site. We do not operate or control these external sites, so this Privacy Policy does not apply to them. We strongly advise you to review the privacy policies of any site you visit outside of Fresh Catch AA. We are not responsible for the content, security, or privacy practices employed by any third-party websites.

Children’s Privacy: Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18 years old. If you are under 18, please do not use the website or provide any personal data to us. If we discover that a person under 18 has provided us with personal data (for example, by falsifying their age during account registration), we will take steps to delete such information promptly. Parents or guardians who believe that we might have unintentionally collected information from a minor may contact us to request deletion.

Changes to This Privacy Policy: We may update or revise this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will post the updated version on our website and update the “Last Updated” date (at the end of this policy). If the changes are significant, we may provide a more prominent notice (such as an email notification or a banner on our site). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of those changes.

Contact Us: If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us at:

Email: legal@freshcatch-aa.com
Phone/WhatsApp: +6012 469 9045
Mailing Address: E-G-33, Jalan PJU 1A/3A, Taipan 2 Ara Damansara, 47301, Petaling Jaya, Selangor, Malaysia.

(Note: Please refer to our official website for the most updated contact information. We will respond to inquiries as soon as reasonably possible.)