Cookie Policy

This Cookie Policy explains what cookies are, how we use them on the Fresh Catch AA website, and what your choices are regarding their use. By using our website, you agree to the use of cookies as described in this policy. If you do not agree, you can disable cookies via your browser settings; however, some parts of our site may not function properly without cookies.

What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the site owners. Cookies allow a website to remember your actions or preferences over time. For example, a cookie might store your login status so you don’t have to sign in every time, or remember items in your shopping cart. Cookies often include an anonymous unique identifier. It’s important to note that cookies do not typically contain personally identifiable information like your name or credit card details; they usually contain anonymous information such as a unique ID, site name, digits and numbers.

How We Use Cookies:
Fresh Catch AA uses cookies and similar tracking technologies for a variety of purposes:

Essential Cookies: These are necessary for the operation of our website. For instance, when you add products to your cart and navigate the site, essential cookies ensure your cart contents persist between pages. They also help with security and basic functionality of the site. Without these cookies, certain services you have asked for (like e-commerce checkout) cannot be provided.
Preference Cookies: We may use these to remember your preferences and settings. For example, if you select your preferred language (if we have multi-language support) or if you previously chose to view prices in a certain currency, a cookie might save that preference so you don’t have to set it every time.
Analytics Cookies: These cookies help us understand how visitors use our website. We may use third-party analytics tools (such as Google Analytics) that set cookies to collect information about website traffic and user behavior in aggregate. This information can include pages visited, time spent on pages, links clicked, and other usage statistics. We use these insights to improve our site’s content, layout, and performance. All analytics data is anonymous and does not identify you personally.
Advertising and Marketing Cookies: Currently, our site’s primary marketing involves sending newsletters or posting on social media, and we do not heavily rely on advertising cookies. However, in the future, we may utilize cookies for marketing purposes – for example, a Facebook Pixel or Google Ads cookie that helps us show you relevant ads or promotions on other platforms. These cookies would record that you visited our site or performed certain actions (like viewing a product), which can allow us to later present you with ads that might interest you. Such cookies typically do not identify you by name, but they rely on the unique identifiers in your browser. If we use any third-party advertising cookies, we will update this policy accordingly.
Functional Cookies and Others: There may be other cookies set by tools or services on our website. For example, if we embed a video from YouTube or have a social media share button, those third-party services might set their own cookies. We strive to minimize third-party cookies, but some may be present to enable those features.

Third-Party Cookies: Some cookies on our site may be placed by third parties acting on our behalf. For example, as mentioned, analytics services like Google Analytics set cookies to collect usage data (Google’s cookies such as _ga are an example). Also, if you use the live chat support feature (if available), that service might use cookies to keep the chat session. We ensure that any third-party who places cookies on our site is reputable and that these cookies are only used for the intended analytical or functionality purpose. We do not have third-party advertisers directly placing cookies for ad targeting as of now (aside from potential future use of remarketing as described).

The data collected by cookies on our site (whether first-party or third-party cookies) is not used to identify you personally or to contact you, but rather to provide a better user experience and to facilitate transactions. We do not allow third parties to collect personal data from our site for their own purposes without your consent.

Cookie Duration: Some cookies are “session cookies,” which means they are temporary and only exist while your browser is open. These are deleted once you close your browser (or shortly after). Others are “persistent cookies,” which remain on your device for a set period or until you delete them. Persistent cookies help us recognize you on your next visit – for example, if you clicked “Remember Me” on login, a persistent cookie will save your login for subsequent visits. The duration of persistent cookies varies; for instance, some might expire after 30 days, others might remain for a year or more unless cleared. You can always delete cookies manually (see below for how).

Your Choices and Control:
You have the right to choose whether or not to accept cookies. Here are ways you can manage cookies:

Browser Settings: Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies or alert you when cookies are being sent. Refer to your browser’s help menu or settings to find out how to block or delete cookies. For example, in Chrome you can go to Settings > Privacy and Security > Cookies and other site data to adjust preferences; in Safari, you can find cookie options under Preferences > Privacy. Be aware that disabling cookies may impact some features of our website – for instance, you might not be able to add items to the cart or proceed to checkout if cookies are required for those processes.
Cookie Banner: If our site shows a cookie consent banner when you first visit, you can use that tool to customize your cookie preferences. We may offer an option to opt out of non-essential cookies. If you choose to reject cookies, we will honor your choice (though essential cookies may still load as they are needed for site functioning).
Opt-Out Tools: For third-party cookies related to analytics or advertising, you can often opt-out directly with those providers. For example, Google Analytics offers a Browser Add-on that helps you opt out of its tracking. Similarly, for interest-based advertising, sites like the Network Advertising Initiative or Digital Advertising Alliance provide mechanisms to opt out of many ad cookies. We currently do not heavily use these, but we provide this information for completeness.
Do Not Track: Some browsers have a “Do Not Track” feature that can send a signal to websites to request that your browsing is not tracked. Our site currently does not respond to DNT signals, because there is no industry standard for compliance. We will treat your data as described in this policy regardless of the presence of a DNT signal.

For more detailed information about cookies and how to manage or disable them, you can visit AllAboutCookies.org, which provides guidance on deleting and controlling cookies for various browsers.

Changes to Our Cookie Policy: We may update this Cookie Policy from time to time, for example if we begin using new types of cookies or to comply with legal requirements. We will post any changes on this page with an updated effective date. If the changes are significant, we may also provide a notification (such as on our homepage or via email if appropriate). We encourage you to review this policy periodically for the latest information on our cookie usage.

Contact Us About Cookies: If you have any questions or concerns about our use of cookies or about this Cookie Policy, please contact us via email or through the contact form on our website. We will be happy to assist and provide any additional information you need.

By continuing to use our site without adjusting your browser settings to block cookies, you consent to our use of cookies as described above. We appreciate your understanding, and we hope these cookies enhance your shopping experience with Fresh Catch AA Sdn Bhd.

Last Updated: October 2025